Answer Engine Optimization (AEO)
People increasingly ask an assistant instead of scrolling a results page — and the assistant cites a handful of sources. AEO is the work of becoming one of them. It overlaps with SEO but optimises for a different target: being quotable, unambiguous, and verifiable enough that a model reaches for you when it answers.
What's included
- Auditing how answer engines currently describe your brand and category
- Structuring content so a model can extract a clean, attributable answer
- Schema.org and structured data that state your facts unambiguously
- Entity and authority work — being consistent and corroborated across the web
- Coverage of the real questions your buyers ask, in their words
- Tracking citations and share of voice across assistants over time
How it works
Answer Engine Optimization (AEO) is included in your subscription — there is no separate retainer and no per-service fee. Add it to your queue and we work it alongside your other requests, one task at a time, in the order you set. Every plan includes strategy, so we will tell you honestly if a different service would move your numbers first.
Works well with
Search Engine Optimization (SEO)
Improving a site's visibility in organic search results through technical, on-page, and off-page optimization.
Content Marketing
Creating and distributing valuable content to attract, educate, and convert a defined audience.
Marketing Analytics
Measuring, attributing, and reporting on marketing performance to guide data-driven decisions.