Paid Search
Paid search reaches people at the exact moment they are looking for what you sell. That intent makes it the fastest channel to revenue, and the fastest to waste money on. The work is relentless subtraction: cutting the queries that never convert, and pointing the rest at a page built to close.
What's included
- Account build or restructure: campaigns, ad groups, match types
- Keyword research plus an aggressive negative keyword discipline
- Ad copy and asset testing, including responsive search ads
- Bidding strategy and budget allocation against real margin
- Shopping and Performance Max for ecommerce
- Landing page alignment so the click has somewhere good to land
- Conversion tracking and offline conversion import where it matters
How it works
Paid Search is included in your subscription; there is no separate retainer and no per-service fee. Add it to your queue and we work it alongside your other requests, one task at a time, in the order you set. Every plan includes strategy, so we will tell you honestly if a different service would move your numbers first.
Works well with
Landing Page Development
Designing and building high-converting, fast-loading pages purpose-built to maximize ROI from paid traffic campaigns.
Conversion Rate Optimization (CRO)
Testing and refining site elements to increase the percentage of visitors who complete desired actions.
Marketing Analytics
Measuring, attributing, and reporting on marketing performance to guide data-driven decisions.