Web Performance Optimization (WPO)
Speed is not a vanity metric. It is a conversion lever, a ranking factor, and the first impression your site makes. WPO is the ongoing work of keeping a site fast as it accumulates features, scripts, and marketing tags — because performance is not something you fix once.
What's included
- Core Web Vitals audit against real-user data, not just lab scores
- Image, font, and asset optimisation
- JavaScript and third-party script budget — usually the real culprit
- Caching, CDN, and delivery configuration
- Render path optimisation and layout stability fixes
- Performance budgets and regression monitoring in CI
How it works
Web Performance Optimization (WPO) is included in your subscription — there is no separate retainer and no per-service fee. Add it to your queue and we work it alongside your other requests, one task at a time, in the order you set. Every plan includes strategy, so we will tell you honestly if a different service would move your numbers first.
Works well with
Web Development
Designing and building fast, conversion-focused websites and web apps end to end — from architecture to launch.
Search Engine Optimization (SEO)
Improving a site's visibility in organic search results through technical, on-page, and off-page optimization.
Conversion Rate Optimization (CRO)
Testing and refining site elements to increase the percentage of visitors who complete desired actions.