Lifecycle Marketing
Acquisition gets the attention; lifecycle pays the bills. The people who already gave you their email or made one purchase are the cheapest revenue available, and most companies leave that on the table with a welcome email and nothing else. We map the whole journey and automate the moments that matter.
What's included
- Lifecycle map — the moments worth a message, and the ones that are not
- Welcome, onboarding, nurture, win-back, and post-purchase flows
- Email, SMS, and push, sequenced so they do not talk over each other
- Segmentation and personalisation driven by behaviour, not guesswork
- Deliverability: authentication, list hygiene, reputation
- Ongoing subject line, content, and timing testing
- Reporting on retention, repeat rate, and lifetime value
How it works
Lifecycle Marketing is included in your subscription — there is no separate retainer and no per-service fee. Add it to your queue and we work it alongside your other requests, one task at a time, in the order you set. Every plan includes strategy, so we will tell you honestly if a different service would move your numbers first.
Works well with
Marketing Automation & CRM
Implementing and managing Chatwoot to centralize customer conversations, automate workflows, and power segmentation across every touchpoint.
Content Marketing
Creating and distributing valuable content to attract, educate, and convert a defined audience.
Marketing Analytics
Measuring, attributing, and reporting on marketing performance to guide data-driven decisions.